Furesi, Roberto and Pulina, Pietro and Madau, Fabio Albino (2013) Potere della distribuzione moderna nelle filiere agroalimentari: il caso dell'olio d'oliva in Italia. Economia agro-alimentare, Vol. 15 (1), p. 123-143. ISSN 1972-4802. Article.
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In the last decade, relevance of organic products into the food demand is constantely increasing. It is common opinion that a good contribute in affecting organic food purchases is due to the Large Retail. In the light of this considerations, this paper aims to investigate if and in which measure some of the typical strategies adopted by the Italian Large Retail affect organic food purchases. More specifically, the purpose is to evaluate effects of six well-noted strategical actions reflecting pricing, information, assortment and awareness in conditioning organic food demand by Large Retail consumers. Furthermore, a logit-linear model was adopted as to evaluate which social and economic variables are sensitive to each strategical factor. Findings reveal that pricing would be the factor that mostly moves the organic food demand in the Italian Large Retail. They also suggest that type of work, geographical residence, age and gender would be the individual variables that mainly influence behaviour of consumers in the Large Retail.
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