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Rice Epicurean online shopping: decadence or destiny

Ives, Blake and Piccoli, Gabriele (2002) Rice Epicurean online shopping: decadence or destiny. Communications of the Association for Information Systems, Vol. 9 , p. 314-329. ISSN 1529-3181. Article.

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This case study describes the experience of a family relying on an online grocery shopping service offered by an eight-store grocery chain in Houston, Texas. The grocer, Rice Epicurean, is able to field a sophisticated web shopping experience inexpensively and quickly by relying on an Application Service Provider, MyWebGrocer, for the underlying information technology. Using a business familiar to almost all students, the case provides an opportunity to explore application service provision, customer relationship management, evolving online business models in the grocery industry, and the emerging trend towards “bricks and clicks” Internet business models.

Item Type:Article
ID Code:7534
Uncontrolled Keywords:Grocery, business models, order fulfillment, application service provider, customer relationship management, bricks and clicks, online shopping
Subjects:Area 13 - Scienze economiche e statistiche > SECS-P/06 Economia applicata
Divisions:001 Università di Sassari > 01 Dipartimenti > Economia, impresa, regolamentazione
Publisher:Association for Information Systems
Deposited On:09 May 2012 14:00

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