Ives, Blake and Piccoli, Gabriele (2002) Rice Epicurean online shopping: decadence or destiny. Communications of the Association for Information Systems, Vol. 9 , p. 314-329. ISSN 1529-3181. Article.
Full text not available from this repository.
This case study describes the experience of a family relying on an online grocery shopping service offered by an eight-store grocery chain in Houston, Texas. The grocer, Rice Epicurean, is able to field a sophisticated web shopping experience inexpensively and quickly by relying on an Application Service Provider, MyWebGrocer, for the underlying information technology. Using a business familiar to almost all students, the case provides an opportunity to explore application service provision, customer relationship management, evolving online business models in the grocery industry, and the emerging trend towards “bricks and clicks” Internet business models.
I documenti depositati in UnissResearch sono protetti dalle leggi che regolano il diritto d'autore
Repository Staff Only: item control page