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E-commerce, web 2.0 and entrepreneurship: opportunities in the U-space

Pitt, Leyland and Watson, Richard Thomas and Berthon, Pierre R. and Piccoli, Gabriele and Engstrom, Anne (2009) E-commerce, web 2.0 and entrepreneurship: opportunities in the U-space. International Review of Entrepreneurship, Vol. 7 (1). ISSN 2009-2822. Article.

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Web 2.0 is not so much about new technologies as it is about new ways of using the internet and its associated technologies. In this article, we briefly describe the technological situation frequently referred to as Web 2.0, and distinguish it from its preceding phase, or “Web 1.0”. Then, using the distinguishing characteristics of Web 2.0, we outline a framework that we call the “U-space” that can assist in identifying and classifying the opportunities and issues that will present themselves to entrepreneurs in the Web 2.0 environment. In conjunction with this, we outline four short cases that illustrate this framework. We conclude by identifying some questions Web 2.0 entrepreneurs and those who teach entrepreneurship should answer in the utilization of the framework in the Web 2.0 milieu.

Item Type:Article
ID Code:7224
Uncontrolled Keywords:Web 2.0, U-space, entrepreneurship
Subjects:Area 13 - Scienze economiche e statistiche > SECS-P/06 Economia applicata
Divisions:001 Università di Sassari > 01 Dipartimenti > Economia, impresa, regolamentazione
Publisher:Senate Hall Academic
Additional Information:Since 2009 the title of the "International Journal of Entrepreneurship Education" has been changed to "International Review of Entrepreneurship" (ISSN numbers: IJEE 1649-2269 and IRE 2009-2822).
Deposited On:15 Mar 2012 13:05

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