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Cruise visitors' intention to return as land tourists and recommend a visited destination: a structural equation model

Brida, Juan Gabriel and Pulina, Manuela and Riaño, Eugenia and Zapata-Aguirre, Sandra (2010) Cruise visitors' intention to return as land tourists and recommend a visited destination: a structural equation model. Cagliari, CRENoS-CUEC. p. 17 (Working Papers CRENoS, 2010, 16). ISBN 978-88-84-67-608-5. Working Paper.

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Abstract

This study analyses cruise visitors’ travel experience, their intention to return to a destination as land tourists and the probability to recommend. Consumer’s satisfaction is evaluated by taking into account the economic production factors, that is human and physical capital. “Satisfaction with prices” is also included to evaluate the monetary value of the overall purchasing experience. Safety in the harbour is considered as a further attribute. The empirical data were collected via a survey of cruise ship passengers that stopped in Cartagena de Indias (Colombia) during 2009. A structural equation model (SEM) is developed. The findings reveal that satisfaction is positively affected by human and physical capital, while overall satisfaction positively influences customers’ loyalty. Loyalty is also positively influenced by prices, whereas negatively by an unsafe perception. Finally, loyalty positively effects both the probability of return as land tourists and to recommend, though with a different magnitude.

Item Type:Working Paper
ID Code:5627
Status:Published
Uncontrolled Keywords:Cruise, customer’s satisfaction, loyalty, probability of return, probability of recommend, SEM
Subjects:Area 13 - Scienze economiche e statistiche > SECS-P/05 Econometria
Divisions:002 Altri enti e centri di ricerca del Nord Sardegna > CRENoS-Centro Ricerche Economiche Nord Sud, Università di Cagliari e Università di Sassari
001 Università di Sassari > 01 Dipartimenti > Economia, impresa, regolamentazione
Publisher:CRENoS-CUEC
Copyright Holders:© CUEC 2010
ISBN:978-88-84-67-608-5
Publisher Policy:Depositato per gentile concessione del CRENoS e di CUEC
Deposited On:22 Feb 2011 12:52

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