Abstract

This study is aimed at an analysis of CSR (Corporate Social Responsibility) considering and studying the issues that management faces in its adoption in the firms, which determine the needs of balance in the process decision-making and communication. The consequences of globalization and the relocation of companies' production are forcing us to consider the stakeholders' expectations next to the lens of corporate profit. This condition requires to establish the conduct of the company on an ethical approach. For these reasons, it was interpreted the firm's role in the society beginning from the concept of profit-oriented company. Were also carried out discussions on the mechanisms that govern the relationship of trust and reputation in the market, explaining the significance of the instruments of CSR and, in particular, codes of ethics through an empirical study.

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