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Grande distribuzione e alimenti biologici: un’analisi sul comportamento del consumatore

Idda, Lorenzo and Furesi, Roberto and Madau, Fabio Albino (2006) Grande distribuzione e alimenti biologici: un’analisi sul comportamento del consumatore. Economia agro-alimentare (3), p. 11-37. ISSN 1972-4802. Article.

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DOI: 10.1400/114520


In the last decade, relevance of organic products into the food demand is constantely increasing. It is common opinion that a good contribute in affecting organic food purchases is due to the Large Retail. In the light of this considerations, this paper aims to investigate if and in which measure some of the typical strategies adopted by the Italian Large Retail affect organic food purchases. More specifically, the purpose is to evaluate effects of six well-noted strategical actions reflecting pricing, information, assortment and awareness in conditioning organic food demand by Large Retail consumers. Furthermore, a logit-linear model was adopted as to evaluate which social and economic variables are sensitive to each strategical factor. Findings reveal that pricing would be the factor that mostly moves the organic food demand in the Italian Large Retail. They also suggest that type of work, geographical residence, age and gender would be the individual variables that mainly influence behaviour of consumers in the Large Retail.

Item Type:Article
ID Code:3581
Uncontrolled Keywords:Organic food, Large Retail, behaviour consumer, food demand, logit analysis
Subjects:Area 07 - Scienze agrarie e veterinarie > AGR/01 Economia ed estimo rurale
Divisions:001 Università di Sassari > 01 Dipartimenti > Economia e sistemi arborei
Publisher:Franco Angeli
Deposited On:30 Mar 2010 16:38

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