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Use value of cultural events: the case of the Christmas markets

Brida, Juan Gabriel and Meleddu, Marta and Tokarchuk, Oksana (2017) Use value of cultural events: the case of the Christmas markets. Tourism Management, Vol. 59 , p. 67-75. ISSN 0261-5177. Article.

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DOI: 10.1016/j.tourman.2016.07.012


The Christmas market in Meran (Italy) is one of the top 27 European Christmas markets, attracting around 2000 visitors a day for 50 days. The Christmas market is a cultural and retail event that creates a recreational value for visitors. This paper, using the travel cost method, estimates the recreational use value of the Meran Christmas market for one-day and multiple-day visitors. The aim is to estimate the economic or social value (consumer surplus) of the Christmas market to understand in what way the event creates a benefit for society as a whole. The empirical data were collected via a survey administered at the end of a visit at the Christmas market during the 2011–2012 season. The empirical findings highlight that the use value differs—other than according to travel costs—according to the type of visit experience and to the perceived authenticity.

Item Type:Article
ID Code:11474
Uncontrolled Keywords:Travel cost, economic value, cultural event, consumer surplus
Subjects:Area 13 - Scienze economiche e statistiche > SECS-P/03 Scienza delle finanze
Divisions:002 Altri enti e centri di ricerca del Nord Sardegna > CRENoS-Centro Ricerche Economiche Nord Sud, Università di Cagliari e Università di Sassari
001 Università di Sassari > 01-a Nuovi Dipartimenti dal 2012 > Scienze Politiche, Scienze della Comunicazione e Ingegneria dell'Informazione
Deposited On:19 Oct 2016 17:32

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